Customer relationship management
Manage subscriber data and activities, gain comprehensive insights, and make data available to the entire company at every moment.
Managing customer orders, contacts and activities in one place enables companies to develop outstanding relationship with customers and successfully adapt to market trends in digital era.
Why?
Head of
customer care
As the head of customer care, I want a single place to manage customer data, and use it to provide comprehensive insights.
Chief marketing
officer
As a CMO, I want access to timely & accurate data on market dynamics, which allows us to quickly respond to market demands.
Chief technology
officer
As a CTO, I want to ensure data quality, provide comprehensive business support, and decrease the likelihood of system failures.
Product
manager
As a product manager, I want to provide comprehensive ordering support of our new products and services, without changing the existing ordering system.
CRM system
We developed our modular CRM solution, which offers comprehensive insight into, and administration of customers and purchased services. It is designed to be a central administrative application, which enables close integration with the product catalog and billing.
The key building blocks of Marand's CRM are:
- Partners, which represents the core component of our CRM system, and enables basic CRM functionality.
- Contacts, which support two-way communication with customers through any & all channels.
- Product inventory, which provides comprehensive insight into currently purchased products including the entire history. It is closely related to the billing system.
- Ordering system, with which we can tailor products and offers to individual customers with rules provided by the product catalog.
